Friday, December 28, 2007

Why the 1 Cent Auction is Killing the eBay eBook Market

Selling 1p eBooks are ideal for backend sales and website sales.

Total utter rubbish! Do you honestly believe that people who pay 1p for an eBook will bother to read it? Maybe 5% will. But that means you have to sell 100 just to get 5 visitors to your website.

Not only that, but buyers of 1p eBooks are freebie seekers and not willing to loosen the purse strings so to speak. If you're selling an eBook for just £5 on your website, can you really imagine them whipping out the plastic?
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The main reason people buy 1p eBooks are to build feedback points, they're not going to take a second glance at your eBook.

Instead, consider some SEO work on your site, write articles, submit to search engines, create a free viral eBook, participate in JV's, participate in giveaway promotions, get reciprocal links, invest in an affiliate programme, sig files on forums, (do not spam) pay per click advertising, create a newsletter and the most important of them all - continue to add more content to your site.

*MYTH 2*

Selling 1p eBooks are ideal for building a strong, positive feedback.
Tip! Promote your eBook Online to catch the Online business people. Reach 1000's, even hundreds of thousands each day you submit a related article.

Nope, wrong again! eBayers aren't stupid. They'll see you're selling hundreds of items for 1p and they know the feedback comments you get mean diddly squat.

In addition to that, the majority of buyers aren't going to bother leaving you feedback for a 1p purchase, especially if it's of poor quality.

Instead, invest in a few resale rights products that you can sell for £2 - £3 - £4 and make a few CONSISTENT sales every day. If you just make 3 sales from one product per day and have 15 products that you're selling, then that's excellent profit potential and you're building a solid, positive feedback that will be respected by eBay members.
Tip! Show prospective clients sample pages of your eBook. Sample pages create interest, offer basic information about what is found in the eBook, and promote sale of reports.

*MYTH 3*

Selling 1p eBooks will make me an eBay power seller and earn me respect from the eBay community.

eBay have set out certain guidelines that entitle you to power seller status.

To qualify, members must:

• Uphold the eBay community values, including honesty, timeliness and mutual respect

• Average a minimum of £750 in sales per month, for three consecutive months

• Achieve an overall Feedback rating of 100, of which 98% or more is positive

• Have been an active member for 90 days
Tip! ) The more you promote and make you and your eBook visible, the more income you will make.

• Have an account in good financial standing

• Not violate any severe policies in a 60-day period

• Not violate three or more of any eBay policies in a 60-day period

• Maintain a minimum of four average monthly listings for the past three months

Look at the second requirement.

Now, I'm no mathematician and I don't have a calculator handy but I work that out to mean that you would have to make at least 75000 sales (give or take a 0) every month for the rest of your eBay career to retain your power seller status.

Firstly, selling 75000 items per month is impossible and secondly, can you imagine dealing with all the questions from buyers, re-sending eBooks that were failed by your automation (if you have automation) and leaving feedback comments. Dealing with these many customers would be impossible and your inability to answer e-mails quickly and re-send items could easily lead to negative feedbacks - therefore disqualifying you further from power seller status.
Tip! Make extra profit selling updated versions of your eBook after you publish the FREE eBook online for readers to read. Be sure to include examples of excerpts from the updated version to encourage them to purchase your book.

"Achieve an overall Feedback rating of 100, of which 98% or more is positive"

James Penn is an experienced eBay seller who sells hundreds of eBooks per month. He also owns make money on eBay website http://www.auction-enterprise.com and he is in the process of attempting to become the biggest eBay eBook seller in the market. You can follow his success at http://www.powerseller-challenge.com You may also like a bunch of free eBay eBooks and you can grab them by visiting this link http://www.auction-enterprise.com/free-ebay-ebooks.html

Squeeze an Extra $8 From Every eBay eBook Sale

Yes, it may not sound possible but it is. You can squeeze an average of an extra $8 from every single one of your eBay eBook sales completely legally, on auto-pilot and it benefits you and your customer. Here's how you do it.

So, you've sold an eBook on eBay and you now need a way of your customer to be able to download or somehow receive their purchase. The majority of sellers would send them an e-mail with the product as an attachment but that leads to a high number of failed e-mail sends and could result in negative feedback. Other sellers would send them an e-mail with a link to a direct download page such as www.yourwebsite.com/ebook.zip. But that starts the download automatically and that leaves no potential for backend income. To really maximise the power of this method requires two steps.
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Firstly, the thank you e-mail. You need to e-mail your buyer after their purchase thanking them and directing them to the download page, but not just the download page. You can also direct them to the home page of your website, to products for sale on your website, to your other eBay auctions and to products you are an affiliate of. Don't include links to all of these in one e-mail. You should mix and match between customers. This way your buyers are directed to pages where they could potentially spend more money and put more money in your back pocket. At the end of the e-mail include a link to a download page where they can download their purchase, but do not send them to a direct download. Send them to an actual webpage where they have to click to start the download.
Tip! You become involved in an adventure in creative writing, eBook technology, communication skills and building relationships.

Why should I send them to a webpage, wouldn't it be more simple to just send them to the direct download?

Maybe, but it wouldn't be one tenth as profitable because if you follow these steps on what to put on the download page then you will see the money roll in.

On your download page you should put a link to download the product most obviously.

Secondly, a form where they can sign up to your newsletter. Many say that a subscriber is worth approximately $1 per month to the list owner.

Thirdly, include Adsense ads. These could be in the form of Google Adsense or Yahoo Ads. If anyone clicks on these adverts then you as the website owner will earn a small fee. This could be anywhere from a couple of cents to a couple of dollars.

Fourthly, include a link to a product that your customer may also be interested in. This could be a product you have written yourself, a product you are reselling or an affiliate product. Make sure it is similar to the original eBook you sold on eBay as you know the customer is interested in this subject. The customer has been pre-qualified and this enables you to achieve a higher visitor to sales conversion rate.
Tip! The passiveness of earning income from your eBook may be new for many authors. You create your eBook once (excluding revisions) then go on with your life while the eBooks sells on the Internet 24/7 using auto-responders so you can carry on doing whatever you want to do.

In my experience this technique normally produces an extra $8 for me for every visitor however it is hard to monitor the success. I hope you are now creating your download pages and are excited by the potential profits you could be earning on complete auto-pilot.

James Penn owns make money on eBay website http://www.auction-enterprise.com You can see a fully functional profitable download page by signing up to his newsletter at http://www.auction-enterprise.com/free-ebay-ebooks.html